THE SMART GLASSES WILL LAUNCH IN SPAIN, AUSTRIA, BELGIUM AND FRANCE; NEW SOFTWARE FEATURES ROLLING OUT WORLDWIDE
Menlo Park, California, and Charenton-le-Pont, France (March 17, 2021 – 6:00 am CET) – Meta Platforms, Inc. and Ray-Ban are bringing their smart glasses, Ray-Ban Stories, to more people around the world as they launch the product in four new countries. In the coming weeks, they’ll also introduce additional color and lens variations and new software features.
Ray-Ban Stories let you capture, share and listen through your most authentic moments, and will soon be available to purchase in 10 countries. The smart glasses will launch in select in-store and online retailers in Spain, Austria and Belgium today, followed by France on April 14.
Meta and EssilorLuxottica, Ray-Ban’s parent company, worked together to integrate smart technology including dual cameras to capture photos and videos; open-ear speakers for audio, and three built-in microphones to deliver rich voice and sound quality for calls and videos - all without compromising style, comfort, and aesthetic. The Ray-Ban Stories portfolio features 28 style, color and lens variations, with the newest options shipping in the coming weeks. Ray-Ban Stories are available in Wayfarer, the most recognizable frame and an icon since the 1950’s, along with the retro Round and the legendary Meteor styles, giving people the option to choose the glasses that are right for them. Lens choices include prescription, clear, G15, a new variety of polarized, gradient, and Transitions® Light Intelligent Lenses™ that seamlessly adapt to any light conditions.
Starting at $299 (EUR 329, CAD 369, GBP 299, AUD 449) Ray-Ban Stories include a compact and portable charging case to keep your glasses powered.
In addition to an iconic design built with innovative technology, Ray-Ban Stories work with a companion app, Facebook View (iOS and Android), now available in French, Spanish, German and Dutch. Facebook View offers a seamless way to import, edit, and share content captured on Ray-Ban Stories to any social app on your phone.
“We are incredibly proud to bring Ray-Ban Stories to more people around the world,” said Rocco Basilico, Chief Wearables Officer for EssilorLuxottica. “Since our Fall launch last year we've introduced new software features, colors and lens options as a true commitment to merge technology without compromising style. I use our Transitions lenses often because it gives me the opportunity to wear the frames, day to night.” "We built Ray-Ban stories to combine a stylish design that people genuinely want to wear with features that help you stay present while capturing and sharing life’s moments. Today’s update adds even more style and color options, as well as new features that make it easier to stay connected, and importantly, makes them available to more people around the world," said Andrew Bosworth, CTO, Meta.
Ray-Ban Stories is available at Ray-Ban stores, Ray-Ban.com and selected EssilorLuxottica Retail banners including Sunglass Hut, Wutscher followed by Miller Optik, Optiek Arnouts, Comptoir D’Optique, Espace Vision Concept, Eye Candy, Zaff Optical in April.
